QR Code: An Effective Tool For Marketing
Quick Response code or a QR code is a type of 2- dimensional bar code which are similar to the currently appearing bar codes on all types of consumer products. They were originally used to track automotive parts in Japan and Korea but now area gaining attention all around the globe. The difference between QR codes and 1D standard codes lies in the fact that, QR codes can store more data about the product per unit area.
Companies like Pepsi, Ralph Lauren, Best buy, Victoria’s secret campaign etc. have begun using QR codes in their advertisement and product promotion. It works as a paper based hyperlink which will diminish all the gap between this physical world