Did you know that after 72 hours of visiting a certain website, people remember only 10% of the text, 65% of the images and visuals, and a staggering 90% of the video? So, if you really need to make an impression that lasts, add videos to your website.
Before we start with serious facts and figures, let’s just picture a simple scenario. You visit websites of two different companies, each one new and previously unknown to you. The first one is a fairly made website with a nice UI and a whole page of introduction explaining their concept and the idea behind their product or service. The second one is again a well-made website with a good UI, but with minimum text and a video explaining the idea. Would your reaction be any different for both them?
Yes, apparently! The latter has a greater chance of keeping you captivated and absorbed till the very end, while you may not spend your time reading all the text on the first site. As a result, you get a better understanding of the second product and are more likely to response to whatever their call to action is. This is the difference an animated ‘Explainer Video’ can make.
Not only ‘Explainer Videos’ are interesting, they actually have become extremely important, specifically, for new start ups. Yet, if you are still not convinced, let’s start with a few interesting stats here.
Stats that Speak
Demo or explainer videos have become quite popular these days. The trend has taken such a toll in the last few years that the absence of such a video may directly affect your search engine ranking.
Statistics reveal that every four out of five users on the website with a video are likely to view the video than anything else. 80% of these users will watch the complete video and click on other links to learn more about your products/services. As a result, demo videos help increase the average time spent on sites from 48 seconds to 5 minutes 22 seconds. Explainer videos have helped many businesses increase their revenue by 10 to 15%.
Explainer videos have helped many businesses increase their revenue by 10 to 15%.
Interestingly, these facts are backed by solid true stories of huge start-ups which used video tools to gain popularity. It may surprise you but a short explainer video has contributed greatly to the huge success of some of the major social media phenomena today. Pinterest is only one of the examples in this aspect.
For Start-ups Specifically
Videos are equally great for any kind of business, but the opportunities they open for start-ups are huge. There are countless well known examples such as Fliboard and Pinterest which used this tool to make their mark.
There are countless well known examples such as Fliboard and Pinterest which used this tool to make their mark.
The major concern for most start-ups is to introduce themselves to their target audience, and so it was for these current media giants as well. Now, ask yourself a simple question, why would they bother to read a whole page of eye-soaring text written by someone they don’t even know?
Videos require less effort from the users and allow you more freedom and flexibility to properly introduce and explain yourself. With videos, you have more room for creativity, so that you can captivate your user’s attention till the very end. Always remember, the first few minutes spent on your website are crucial for the trust and healthy long-term relationship you build with your customers.
No matter which industry you belong to and the kind of service/product you deal in, an animated explainer video will lend you instant credibility and following. So, if you really wish to leverage the chances of your start-up’s success, an animated intro video will give you the required boost.