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Why Animated Explainer Video Is So Important For Any Startup Company

      Did you know that after 72 hours of visiting a certain website, people remember only 10% of the text, 65% of the images and visuals, and a staggering 90% of the video? So, if you really need to make an impression that lasts, add videos to your website.

      Before we start with serious facts and figures, let’s just picture a simple scenario. You visit websites of two different companies, each one new and previously unknown to you. The first one is a fairly made website with a nice UI and a whole page of introduction explaining their concept and the idea behind their product or service. The second one is again a well-made website with a good UI, but with minimum text and a video explaining the idea. Would your reaction be any different for both them?

      Yes, apparently! The latter has a greater chance of keeping you captivated and absorbed till the very end, while you may not spend your time reading all the text on the first site. As a result, you get a better understanding of the second product and are more likely to response to whatever their call to action is. This is the difference an animated ‘Explainer Video’ can make.

      Not only ‘Explainer Videos’ are interesting, they actually have become extremely important, specifically, for new start ups. Yet, if you are still not convinced, let’s start with a few interesting stats here.

Stats that Speak

Startup videos

      Demo or explainer videos have become quite popular these days. The trend has taken such a toll in the last few years that the absence of such a video may directly affect your search engine ranking.

      Statistics reveal that every four out of five users on the website with a video are likely to view the video than anything else. 80% of these users will watch the complete video and click on other links to learn more about your products/services. As a result, demo videos help increase the average time spent on sites from 48 seconds to 5 minutes 22 seconds. Explainer videos have helped many businesses increase their revenue by 10 to 15%.

Explainer videos have helped many businesses increase their revenue by 10 to 15%.

      Interestingly, these facts are backed by solid true stories of huge start-ups which used video tools to gain popularity. It may surprise you but a short explainer video has contributed greatly to the huge success of some of the major social media phenomena today. Pinterest is only one of the examples in this aspect.

For Start-ups Specifically

      Videos are equally great for any kind of business, but the opportunities they open for start-ups are huge. There are countless well known examples such as Fliboard and Pinterest which used this tool to make their mark.

There are countless well known examples such as Fliboard and Pinterest which used this tool to make their mark.

The major concern for most start-ups is to introduce themselves to their target audience, and so it was for these current media giants as well. Now, ask yourself a simple question, why would they bother to read a whole page of eye-soaring text written by someone they don’t even know?

      Videos require less effort from the users and allow you more freedom and flexibility to properly introduce and explain yourself. With videos, you have more room for creativity, so that you can captivate your user’s attention till the very end. Always remember, the first few minutes spent on your website are crucial for the trust and healthy long-term relationship you build with your customers.

      No matter which industry you belong to and the kind of service/product you deal in, an animated explainer video will lend you instant credibility and following. So, if you really wish to leverage the chances of your start-up’s success, an animated intro video will give you the required boost.

Animated Video Deals @ 75% Discount

Author image Author :
Logu is a professional writer with 4 years experience as a blogger. He is working in a software industry as Tech lead. He has very good knowledge in the freelancing, Finance.

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Deamd on videos are growing bigger day by day, but having single video to showcase your stuff would be of 100 times better than having a visiting card to show wherever you go. Also even big brands google, Facebook had some mind blowing videos in their startup projects. - The Startup Videos Jul 6, 2012

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Greetings I am so excited I found your site, I really found you by error, while I was searching on Aol for something else, Anyways I am here now and would just like to say kudos for a marvelous post and a all round interesting blog (I also love the theme/design), I don?t have time to read it all at the moment but I have saved it and also added in your RSS feeds, so when I have time I will be back to read a great deal more, Please do keep up the superb job. - facebook marketing solutions Jun 13, 2012

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Quality matters with video making especially in animated which explains business ideas so make sure you select right studios which make the idea crafted in a better way. - Mathew video maker Jun 3, 2012

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Great info, startup videos have emerged in great way. Facebook, google twitter came with an super video to explain their new modules and any changes they do to their existing site. The need for video is grown bigger than we imagine. No more assumption, like contact form, about us , have a video that reach ur client. Else you would be left behind in competition. - Expert Jun 3, 2012

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Always video speaks better than articles, Having a good startup video in home page will boost our sales. But it's strange to get some quality video from freelancers, studious are heavy in budget. - Shalini Jun 2, 2012

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Startups fails due to lack of communication so it's good idea to have a explainer video which helps us to understand the idea behind your any new startups. It's good if you come with good script writing and story boarding, animation would be a added stuff. - George Jun 2, 2012

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Wow man, this video out reach is so great but the afford of this cool stuff is bit tough for small scale people but it's worth for investing. - Sriraghav Jun 2, 2012

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Just like you said, Even my startup sales got 17% raise in just 2 months. Even big brands know this technique. - Diana Jun 2, 2012

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