The freedom that any freelancers enjoy is an enviable fruit for those who cling on to their mundane and perpetually boring 9 to 7 work routine. With immense freedom also comes great responsibility, especially for freelancers for whom the amount of money they earn is not constant and hence their future. It is extremely tough for a freelancer to plan for a future, and especially at time where volatility has seeped the vocabulary of every businesses. So for a freelancer to hedge his future and to absorb the shock during lean times, he must have a steady inflow of income, no matter how meager it is. One of the best ways for such a steady inflow of money is through blogging.
Blogging not only helps one to establish his authority over a subject, but also helps him to monetize the same with the aid of many income channels. They are,
Google AdSense and other Pay Per Click Ads.
PPC is one of the time-tested modes of earning money through a blog. Google AdSense or any other Ad providers like ClickBank and Adbrite allows you to post Ads relevant to your blog’s niche, and you’ll be paid based on the total number of clicks every Ad receives.
CPM or Pay Per Impression Ads.
Unlike PPC where you’ll be paid if and only if the visitors coming to your website clicks on your Ads, which is likely to be less than 1 in a 100 visitors. Where as in Pay Per Impression, you’ll be paid according to the number of times a particular Ad is displayed to the visitors. It is usually calculated in terms of Dollars/1000 visitors.
Most of the bloggers doesn’t like Ads being plastered all around their web pages which removes the visual appeal of the website. If you provide good quality content, which no one else provides, then you can with utmost confidence ask for donations from your visitors to keep up and continue the good work.
The best example being Maria Popova’s Brain Pickings.
If you blog about products or service reviews, then Affiliate Programs are your best friends to monetize your blog. If your blog is about reviewing a product, you can link the product to an online seller’s website, in the case of a visitor to your blog clicking that link and buying the product, you’ll be paid in commissions.
The best example is Amazon Affiliates.
If you are an industry specific authority blogger, you can sure get sponsorship from businesses from that industry.
Advertising Spaces On Your Web Page:
This exactly mirrors the time old newspaper ads column, where in you can sell the spaces on your webpage for ads from businesses.
Rather than flashy banner ads, you could integrate ads on to certain texts mostly company names, and while hovering over the text the Ad pops up.
If you are running a video blog, then you can very well add video ads in to your blog for monetization.
Sell Your Own Services:
Blogs are a gateway to your main Website; you could very well leverage your blog to convert people visiting your blog by advertising your own services using proper call to action buttons placed strategically. This is a indirect way of monetizing through a blog.
If you are running a product review blog, you can very well run a sponsored review of a product, which is new to the market. It is a Win-Win for both the parties involved.
If you run a blog and if you are an authority on your chosen niche, you could write tutorial or How to eBooks and sell them for a meager price.
If you run an exclusive and authority blog over a chosen niche, then you could limit the access to your blog for free users, and come up with a subscription plans for the visitors to gain access.