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TOP TEN SEO TECHNIQUESEveryone wants their website to become popular and is interested towards promoting their websites in order to attract more number of visitors to their sites. A website with all rich contents and useful information would go waste or useless when it’s unnoticed. Search Engine Optimization is a technique which helps in achieving the above said targets. Despite searching and handing over the sites to SEO optimizers, you can start off with basic techniques that really help in increasing your website’s ranking. There are various techniques that help you to optimize your website despite giving your site to SEO optimizers. I have discussed below the most basic and top 10 SEO techniques which you can apply to your websites to make them get indexed by the Search Engines.

Create Unique and Accurate Page Title:

A title tag tells both users and search engines what the topic of a particular page is. Ideally, you should create a unique title for each page on your site. When your document appears in a search result page, the contents of the title tag will usually appear in the first line of the results. The title of the home page can list the name of our website and could include other bits of information like the main focuses or offerings.

Examples:

Describing the page’s content accurately, creating unique title tag for each page, using brief but descriptive titles.

Make Use of the Description Meta Tag:

A page’s “description” Meta tag gives a summary of what the page is about. It might be a sentence or two or a short paragraph. This tag is important because the search engines may use them as snippets for your pages.
Examples: Summarizing the page’s contents accurately, using unique and keyword rich descriptions for each page.

Improve the Structure of URL’s:

Creating descriptive categories and filenames for the documents on your website can help you keep your site better organized as well as lead to better crawling of your pages by the search engines. If the URL contains relevant words, this provides users and search engines with more information about the page.

Examples: Using relevant words in URL’s, creating a simple directory structure, providing only one version of a URL to reach a document or page.

Make the Site Easier to Navigate:

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster think is important. A sitemap is a simple page on the site that displays the structure of the website and usually consists of a hierarchical listing of pages on the site.
Examples: Creating a naturally flowing hierarchy, using ‘breadcrumb’ navigation, adding HTML sitemap page on the site, having a useful 404 page.

Offer Quality Content and Services:

Creating compelling and useful content will influence your website more than any of the factors discussed above. This will result in making users direct other users to your site.

Examples: Writing easy-to-read text, staying organized around the topic, using relevant language, creating fresh and unique content, refreshing the contents time to time.

Write Better Anchor Text:

Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor text. Whether the link is external or internal, the better the anchor text is, the easier it is for users to navigate and for search engines to understand what the page is.

Examples: Choosing descriptive text, proper usage of ‘rel=”nofollow”’ for the links, promoting the website in right ways, blogging about the new content/services.

Create a Sitemap:

A sitemap page with links to all the pages of your site can help Search Engines and the visitors to view all the pages of your website. There are various tools available online that helps to create XML sitemaps which can be submitted to search engines like Google, Yahoo and Bing.

Examples: Creating unique and proper sitemap, submitting the sitemap to various directories.

Optimize the use of Images:

When you use images in your site, give keyword rich names to the image files. The “ALT” attribute of the image tag plays an important role in increasing the ranking of your site. Give proper contents in the “ALT” text. To add, Search engines like Google, give high importance to the contents that are placed around the images and they read those contents to determine what the image is about.

Examples: Using keyword rich and relevant words to describe the image, using “ALT” text appropriately, using relevant images that help in promoting the website.

Avoid Using Flash:

Search Engines can’t recognize flash and hence flash contents are invisible to them. Follow the tips below when you are using flash for your website:

  • Minimize flash usage on the site pages.
  • Avoid embedding navigation links in flash
  • Avoid using flash in the primary area of the page such as top-left, etc.
  • Avoid placing important contents within flash since they are not recognized by the search engines

Avoid Flash Image

Create and Receive links from Reputable Sites:

You must try finding out quality sites that are compatible and similar to your site and the business and decide on a link exchange with the webmasters of such sites. This will give you a highly targeted traffic and helps in promoting your website. Be aware that you must not opt for your competitors.
Link Building Image
Examples: Analyzing the competitors’ sites, finding partner sites to share links, building an effective and growing l>relationship with the partner’s sites that are similar to your site’s theme and business.



Author image Author :
Suji, marketing guru. She is a active marketer, social media examiner and also posted lots of reports on ppc management, social advertisement, etc.

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